Purpose:
To establish a clear communication protocol for Implementation Specialists to connect with customers promptly and guide them through the payment application process upon close date.
Scope:
This SOP applies to all Implementation Specialists handling new payment onboarding/application cases.
Step 1: Initial Assignment
- Receive Case Assignment:
- Confirm receipt of the new payment onboarding case in Sales Force.
- Review Case Details:
- Examine the customer’s information, purchase details, and any initial notes from the sales team.
Step 2: Initial Customer Contact
- First Contact Attempt:
- Timing: Within 24 hours of assignment or same day.
- Method: Use Ring Central to send an introductory SMS/Outbound call.
- Message Template: Please refer to ‣
- Follow-Up Call:
- Timing: On the next business day if no response to SMS.
- Method: Phone call.
- Script: ‣
Step 3: Ongoing Communication Cadence
- Regular Contact Schedule:
- SMS/Texting:
- Frequency: Every other day.
- Content: Brief updates, reminders, and offers of assistance.
- Phone Calls:
- Frequency: Twice a week (Monday and Friday) at the discretion of the implementation specialist.
- Goal: Establish contact with customer
- Best Practices:
- Use a friendly and professional tone.
- Alternate between SMS and calls to keep communication varied.
- Adjust communication methods based on customer preferences once established.
Step 4: Customer Engagement and Application Support
- Establish Preferred Communication Method:
- Upon Contact: Ask the customer their preferred method of communication (SMS, phone, email).
- Document: Update Salesforce with this preference.
- Schedule Assistance:
- Discuss Availability: Find a suitable time for a detailed discussion or walkthrough of the application process if they are unable to complete on initial contact
- Book Appointment: Schedule a call or meeting if needed to assist with the application.